Meta – What’s Happening @ Mnemonic

Although mnemonics are typically only five seconds, they are often the most challenging projects. This is due to the large amount of research required to create a sound authentic to the customers brand as well as  the artistry/ingenuity required to tell an auditory brand story in just five seconds. Although it was the challenge, I thoroughly enjoyed doing it, and it was a great opportunity to hone my skills/process.  I look forward to doing more mnemonics in the future.